University of the Witwatersrand

Entrepreneurship

This new, highly interactive programme has been designed to help you create greater levels of entrepreneurial flair; innovation and agility within your organisation.

R17,115.00 (excl. VAT)

To be confirmed.

Register by: To be confirmed

Overview

This new, highly interactive programme has been designed to help you create greater levels of entrepreneurial flair; innovation and agility within your organisation.

To thrive in today’s volatile business environment requires organisations to systematically challenge assumptions, identify hidden opportunities and generate alternative approaches faster than the competition.

Indeed, organisations increasingly need to operate with the agility typical of entrepreneurs. But how can businesses sustain an entrepreneurial spirit while operating at scale?

The aim of the course is to provide both a practical and theoretical insight into entrepreneurship in South Africa, and the associated processes involved in identifying an opportunity and launching and new venture.

Curriculum

Module 1: Introduction to entrepreneurship
Module 2: The entrepreneurial process
Module 3: Entrepreneurial opportunities
Module 4: Innovation and creativity
Module 5: Entrepreneurial human capital
Module 6: Entrepreneurial social capital
Module 7: The environment for the entrepreneur
Module 8: Developing the business plan
Module 9: Building the entrepreneurial team
Module 10: Developing a marketing strategy
Module 11: Launching the business

Outcomes

Describe what entrepreneurship is
Discuss the entrepreneurial process
Identify and exploit entrepreneurial opportunities
Engage in innovative and creative behaviour
Identify and harnass human potential to develop and grow the new venture
Build and sustain networks to achieve entrepreneurial success
Engage in business planning
Identifiy sources of and manage entrepreneurial finance
Develop the entrepreneurial team
Engage in effective marketing of the new venture
Describe aspects of managing the growing venture

Audience

Senior and line managers across all business disciplines and all business sectors
Newly appointed executives, and individuals with aspirations of an executive career path
General managers of organisations in the public and private sectors
Entrepreneurs and aspiring business creators/owners

How will you learn?

Module 1: Introduction to entrepreneurship
Module 2: The entrepreneurial process
Module 3: Entrepreneurial opportunities
Module 4: Innovation and creativity
Module 5: Entrepreneurial human capital
Module 6: Entrepreneurial social capital
Module 7: The environment for the entrepreneur
Module 8: Developing the business plan
Module 9: Building the entrepreneurial team
Module 10: Developing a marketing strategy
Module 11: Launching the business

What will you achieve?

Describe what entrepreneurship is
Discuss the entrepreneurial process
Identify and exploit entrepreneurial opportunities
Engage in innovative and creative behaviour
Identify and harnass human potential to develop and grow the new venture
Build and sustain networks to achieve entrepreneurial success
Engage in business planning
Identifiy sources of and manage entrepreneurial finance
Develop the entrepreneurial team
Engage in effective marketing of the new venture
Describe aspects of managing the growing venture

Who is this course for?

Senior and line managers across all business disciplines and all business sectors
Newly appointed executives, and individuals with aspirations of an executive career path
General managers of organisations in the public and private sectors
Entrepreneurs and aspiring business creators/owners

How will you learn?

Module 1: Introduction to entrepreneurship
Module 2: The entrepreneurial process
Module 3: Entrepreneurial opportunities
Module 4: Innovation and creativity
Module 5: Entrepreneurial human capital
Module 6: Entrepreneurial social capital
Module 7: The environment for the entrepreneur
Module 8: Developing the business plan
Module 9: Building the entrepreneurial team
Module 10: Developing a marketing strategy
Module 11: Launching the business

What will you achieve?

Describe what entrepreneurship is
Discuss the entrepreneurial process
Identify and exploit entrepreneurial opportunities
Engage in innovative and creative behaviour
Identify and harnass human potential to develop and grow the new venture
Build and sustain networks to achieve entrepreneurial success
Engage in business planning
Identifiy sources of and manage entrepreneurial finance
Develop the entrepreneurial team
Engage in effective marketing of the new venture
Describe aspects of managing the growing venture

Who is this course for?

Senior and line managers across all business disciplines and all business sectors
Newly appointed executives, and individuals with aspirations of an executive career path
General managers of organisations in the public and private sectors
Entrepreneurs and aspiring business creators/owners

Format:

Certified Online Short Course

Duration:

14 weeks

Hours per week

5 to 7 hours

Breakdown

12 consecutive weeks of online lectures, one exam in week 14

Certification:

Certificate of Completion

Language

English

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

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With the experiece and the learning that I have acquired from this course my work is more efficient now and I think I am a better professional.

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