Gordon Institute of Business Science

Business Writing

R5,540.00 (excl. VAT)

To be confirmed.

Register by: To be confirmed

Overview

Write to be read, not ignored

First impressions can make or break your career, and they’re often formed on how you communicate. As face-to-face interaction wanes in a post-Covid world, your written communication inevitably carries more and more weight. Research shows that successful executives attribute 60% of their success to visibility, image and reputation, making effective written communication critical for business success.

Outcomes

What will you learn?

Why a new business writing style is necessary
The principles of good writing, including the use of plain language
Planning a business report: sticking to brief, research and interviewing techniques, the difference between fact and opinion – and how to use them to build trust
Structuring a report or any business communication: use of the inverted pyramid to get your point across with maximum impact
Perfecting your communication for ease of reading with meaningful titles, headlines and content
Creating the best impression possible through layout, spelling and grammar
The e-mail: levels of formality, relevance and tone – how to strike the right one for different audiences, including those of different generations

Audience

Who would benefit?

Junior, middle, senior and executive management
Business owners
Entrepreneurs
Anyone requiring help with their business writing skills

What will you achieve?

What will you learn?

Why a new business writing style is necessary
The principles of good writing, including the use of plain language
Planning a business report: sticking to brief, research and interviewing techniques, the difference between fact and opinion – and how to use them to build trust
Structuring a report or any business communication: use of the inverted pyramid to get your point across with maximum impact
Perfecting your communication for ease of reading with meaningful titles, headlines and content
Creating the best impression possible through layout, spelling and grammar
The e-mail: levels of formality, relevance and tone – how to strike the right one for different audiences, including those of different generations

Who is this course for?

Who would benefit?

Junior, middle, senior and executive management
Business owners
Entrepreneurs
Anyone requiring help with their business writing skills

What will you achieve?

What will you learn?

Why a new business writing style is necessary
The principles of good writing, including the use of plain language
Planning a business report: sticking to brief, research and interviewing techniques, the difference between fact and opinion – and how to use them to build trust
Structuring a report or any business communication: use of the inverted pyramid to get your point across with maximum impact
Perfecting your communication for ease of reading with meaningful titles, headlines and content
Creating the best impression possible through layout, spelling and grammar
The e-mail: levels of formality, relevance and tone – how to strike the right one for different audiences, including those of different generations

Who is this course for?

Who would benefit?

Junior, middle, senior and executive management
Business owners
Entrepreneurs
Anyone requiring help with their business writing skills

Format:

Guided Online Learning

NQF level:

Duration:

2 months

Hours per week

Breakdown

6 to 8 hours at your own pace.

Certification:

Guided Online Learning

Language

English

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

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With the experiece and the learning that I have acquired from this course my work is more efficient now and I think I am a better professional.

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