University of the Witwatersrand

Applied Digital Marketing

The Applied Digital Marketing online short course will teach you to think digital, talk digital and deliver digital success through all your marketing and brand-building initiatives.

R17,326.96 (excl. VAT)

To be confirmed.

Register by: To be confirmed

Overview

If you find yourself increasingly dependent on your smartphone and laptop for personal admin, entertainment and communication, you are not alone. Your clients are living in the digital space too.

Traditional marketing has been thrust into the future with the digitisation of the work and customer space and has demanded that traditional marketing be overhauled to include the digital aspect. The Applied Digital Marketing online short course will teach you to think digital, talk digital and deliver digital success through all your marketing and brand-building initiatives.

The knowledge and tools you’ll gain will allow you to conceptualise and execute digital marketing strategies that drive customer acquisition and retention, optimise your digital footprint and ultimately deliver business results.

Curriculum

Module 1: Digital marketing landscape
Module 2: Websites and UX
Module 3: Mobile
Module 4: Social media
Module 5: On-site and off-site optimisation
Module 6: Email marketing
Module 7: Paid advertising
Module 8: Assessment and reporting

Outcomes

Acquire a basic working knowledge of all elements of digital marketing in order to leverage these effectively
Learn how to use a rich variety of technological and digital platforms to target today’s digital-savvy consumer
Develop the ability to link digital marketing initiatives to business goals
Learn how to maximise the impact of website design and user experience
Gain insight into social media platforms and how to maximise their reach and impact
Learn how to optimise your search engine relevance

Audience

Marketing practitioners who require digital marketing skills
Project managers who work in the digital space
Business owners
Anyone wanting to navigate from traditional methods of marketing to including digital and integrated
marketing approaches

How will you learn?

Module 1: Digital marketing landscape
Module 2: Websites and UX
Module 3: Mobile
Module 4: Social media
Module 5: On-site and off-site optimisation
Module 6: Email marketing
Module 7: Paid advertising
Module 8: Assessment and reporting

What will you achieve?

Acquire a basic working knowledge of all elements of digital marketing in order to leverage these effectively
Learn how to use a rich variety of technological and digital platforms to target today’s digital-savvy consumer
Develop the ability to link digital marketing initiatives to business goals
Learn how to maximise the impact of website design and user experience
Gain insight into social media platforms and how to maximise their reach and impact
Learn how to optimise your search engine relevance

Who is this course for?

Marketing practitioners who require digital marketing skills
Project managers who work in the digital space
Business owners
Anyone wanting to navigate from traditional methods of marketing to including digital and integrated
marketing approaches

How will you learn?

Module 1: Digital marketing landscape
Module 2: Websites and UX
Module 3: Mobile
Module 4: Social media
Module 5: On-site and off-site optimisation
Module 6: Email marketing
Module 7: Paid advertising
Module 8: Assessment and reporting

What will you achieve?

Acquire a basic working knowledge of all elements of digital marketing in order to leverage these effectively
Learn how to use a rich variety of technological and digital platforms to target today’s digital-savvy consumer
Develop the ability to link digital marketing initiatives to business goals
Learn how to maximise the impact of website design and user experience
Gain insight into social media platforms and how to maximise their reach and impact
Learn how to optimise your search engine relevance

Who is this course for?

Marketing practitioners who require digital marketing skills
Project managers who work in the digital space
Business owners
Anyone wanting to navigate from traditional methods of marketing to including digital and integrated
marketing approaches

Format:

Certified Online Short Course

Duration:

10 days

Hours per week

5 to 7 hours

Breakdown

8 weeks consecutive online lectures, one exam in week 10

Certification:

Certificate of Competence

Language

English

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

OR

Ms. Odette Ramsingh

(Human resources and personal mastery)

Credly

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With the experiece and the learning that I have acquired from this course my work is more efficient now and I think I am a better professional.

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